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A campaign is your agent reaching out first instead of waiting to be called. You give it a list of contacts and a sequence of steps, and it works through them on its own: a call, a text to the people who did not answer, an email a few days later, and it stops calling anyone who says no. This is automated outbound calling, sometimes called batch calling or bulk calling, and once it is set up you are not in the loop at all. Outbound calling needs the Starter plan or above.

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Outreach on autopilot

The point of a campaign is that nobody has to run it. A person working a list makes the first fifty calls well and the next fifty badly, forgets the follow ups, and stops entirely on a busy day. A campaign does not. Here is what running on autopilot actually means in Brilo: You add contacts and read the results. Everything between those two things is automatic.

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What a campaign is made of

A campaign needs at least one step. The simplest useful campaign is one call, and most of the value comes from the second and third step rather than the first.

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Set one up

1

Get your list in

Import a spreadsheet, or use contacts you already hold. See Import your contact list.
2

Create the campaign and add one call step

Name it, pick the agent that makes the calls, and add contacts. See Start a calling campaign.
3

Add the follow ups

A text to the people who did not answer, an email a few days later. This is where campaigns start to earn their keep. See Build a sequence.
4

Set the hours, the pace, and the exit rules

So it calls at sensible times, does not empty your minutes in an hour, and stops when it should. See Choose when calls go out, Control how fast a campaign dials, and Stop calling a contact.
5

Run it against five people first

Then listen to all five calls. Five bad calls is a lesson. Five hundred is a reputation.

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When to use one

  • Following up on leads who filled in a form and have not been called back. Speed matters more than polish here, and a campaign calls in minutes rather than tomorrow.
  • Chasing unpaid invoices, where a call plus a text with a payment link works better than either alone. See Set up payment reminders.
  • Reminding customers of an appointment, a renewal, or a service due.
  • Reactivating old customers you have not spoken to in months.
  • Confirming a list before an event, a delivery, or a visit.
If you only need to call one person once, that is not a campaign. Campaigns pay off when the same sequence applies to many people.

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Everything you can configure

The whole surface, in the order you will meet it: Building it The steps themselves Controlling it Reading the results

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What it costs and what it needs

  • Outbound calling needs Starter or above. It is switched off on Free.
  • Calls use your plan’s minutes in the usual way, and a campaign of 200 calls uses roughly as many minutes as 200 inbound calls of the same length.
  • Emails count against your plan’s email allowance, which starts at Pro.
  • Texts need a number with texting switched on, and US numbers must be registered first.
See Limits and What will this cost me.

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Before you call a list

Calling people who did not ask to be called is regulated, and the rules depend on where you and they are. Two things are worth settling before your first campaign rather than after it: whether you have permission to contact these people, and what hours you are allowed to call. See Calling rules you should know. Brilo helps by refusing to dial outside 9 AM to 8 PM in the contact’s local time, and by giving you exit rules and an unsubscribe link. None of that is a substitute for having permission in the first place.

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FAQ

A campaign is your AI agent contacting a list of people in a sequence you set, by call, text, or email. You choose the steps, the timing, the pace, and when to stop, and Brilo works through the list without anybody driving it.
Yes. That is what a campaign is. Import a list, add a call step, and your agent dials every contact in turn, holding to your calling hours and your daily limit. Outbound calling needs Starter or above.
Yes, that is a campaign under a different name. The difference from a plain batch dialler is that a Brilo campaign can branch on how each call went, so the people who did not answer get a text and the people who answered do not.
Yes. Each step is a phone call, a text, or an email, and you can mix them, which works better than calling repeatedly. Email needs Pro or above, and texts need a texting enabled number.
Yes. A step can run only when the previous call reached a person, went to voicemail, or could not be connected, or on a condition you write yourself. See Choose when each step runs.
There is no small cap on list size. How fast the calls go out depends on how many calls run at the same time, which is 15 on paid self serve plans, and on any daily cap you set. A large list takes hours rather than minutes. See Limits.
Not if you set exit rules, and you should. A campaign can drop a contact on a call outcome, after a number of attempts, after a number of days, or when the conversation itself shows they are not interested. See Stop calling a contact.
Usually yes, and it depends on where you and they are. This is the one part of campaigns worth settling before you press start, because the cost of getting it wrong is not a support ticket. See Calling rules you should know.
Yes. Calls already connected finish normally. See Pause, archive or stop a campaign.
Starter or above, because outbound calling is switched off on Free. Email steps need Pro or above. Contact import works on every plan, so you can prepare a campaign on Free and run it once you upgrade.