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The Analytics tab turns a campaign into four questions you can actually answer: did the calls connect, what were they about, did the emails arrive, and what did people say. It is the difference between knowing a campaign ran and knowing whether it worked.

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Before you start

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The four sections

1

Call outcomes

How calls ended, and whether that is changing.Calls per outcome counts every call in the range once, by how it ended. Call outcomes over time is the one to read: whether an outcome is climbing matters far more than its total.A rising “could not be connected” means your list is degrading. A rising “reached a person” means your calling hours or your number are working better.
2

Call tags

Which tags are being applied, and how often.Calls per tag tells you what your campaign calls are actually about, which is regularly not what you set the campaign up to do. This is where you find out that a third of your invoice chases turned into questions about a service problem.
3

Email

What happened to the emails this campaign sent.Email delivery is how many arrived. Why emails did not arrive is the more useful chart, because the failures cluster: a single bad domain, an unauthenticated sender, or a batch of addresses that never existed.
4

Post-call data

How two answers line up.This compares two of your extraction fields against each other, which is how you find the pattern behind a number. “Interested” against “how they heard about us” tells you which source is worth more than the totals ever will.

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What to look at, in order

On a campaign you have just launched:
  1. Calls per outcome. Is anything connecting at all.
  2. Calls per tag. Are the calls about what you expected.
  3. Call outcomes over time. Is it getting better or worse as the list is worked through.
  4. Email delivery. Are the follow ups landing.
  5. Post-call data. What is actually driving the results.
Most people stop at the first one, which tells you the least.

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Reading it honestly

  • Trends beat totals. A campaign with a 20 percent answer rate that is climbing is in better shape than one at 30 percent that is falling.
  • A high answer rate on a small sample is noise. Wait for a hundred calls before you conclude anything.
  • The failures are more informative than the successes. Why emails did not arrive and why calls could not be connected both point at something fixable. A successful call points at nothing.
  • Compare like with like. A campaign that ran across a weekend and one that ran on weekdays are not comparable at the same call count.

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Turning a chart into a change

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What else you can do here

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If it did not work

There is no Analytics tab. It is rolled out per workspace. Contact support@brilo.ai if you need it. The tag charts are empty. AI Call Tags is off for the agent making the calls. Turn it on, and note that only calls after that point are tagged. See Tag your calls automatically. The post call charts are empty. You have no extraction fields, or fewer than two, since the chart compares two answers. See Pull the details out of every call. The email section is empty. The campaign has no email step, or none have sent yet. The numbers disagree with the Contacts tab. The Contacts tab counts contacts and analytics counts calls, and one contact can be several calls. Both are right. Everything looks flat. Too few calls. Charts need volume, and a campaign of thirty calls is better read one contact at a time.

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FAQ

On the campaign’s Analytics tab. It covers call outcomes and their trend, which call tags are being applied, email delivery and failures, and how two of your post call answers line up.
AI Call Tags is switched off for the agent making the calls. Turn it on in the agent’s AI Call Tags tab. Only calls that finish after that point are tagged.
How two of your extraction fields line up against each other, so you can see the pattern behind a total. You need at least two extraction fields set up for it to have anything to compare.
Around a hundred. Below that, read individual contacts instead, because a small sample will show you a trend that is not there.
Analytics counts calls and the Contacts tab counts contacts. One contact can be several calls across several steps, so the two figures measure different things.
The underlying call data is available through the API and the post call webhook, which is the route to take for your own reporting. See Send data to your systems.
Calls per outcome, to confirm calls are connecting, then Calls per tag to check they are about what you expected. The tag chart is the one that most often changes what you do next.