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Writing instructions from scratch is harder than editing somebody else’s. Below are complete sets you can paste into your agent’s Prompt tab and adjust. Each one follows the same shape, so once you have changed one you can change any of them.

Before you start

  • An agent. See Create your first agent.
  • Fifteen minutes.
  • Your prices, hours, and policies uploaded as knowledge first, because none of the examples below contain facts. See Add a document or website.
  • You will be working in your agent’s Prompt tab.

How to use these

1

Put your facts in knowledge first

None of the examples contain a price, an opening time, or an address. That is deliberate. Facts belong in knowledge so you can change them without rewriting instructions. See What your agent can learn.
2

Paste the closest example into the Prompt tab

Pick the one nearest your business rather than the one that matches perfectly. Editing beats writing.
3

Change the name, the fallback, and the prohibitions

Three edits get you most of the way: your business name, who a caller gets passed to when your agent cannot help, and what it must never say.
4

Call it and fix what you hear

Instructions never survive first contact with a real call. See Test your agent yourself.

A dental practice or clinic

A trades business

An after hours agent

An outbound follow up agent

What every good set of instructions has

  1. Who your agent is. One line naming the business and the role.
  2. What it does. Three or four bullets, not a catalogue.
  3. How it behaves. The pace, the confirmations, the tone in awkward moments.
  4. What it must never do. The prohibitions matter more than anything else on the page, and they are what new agents are always missing.
  5. What happens when it cannot help. Every agent needs a floor to fall to.

If it did not work

It ignores part of the instructions. Two lines contradict each other, or the page is long enough that the important rule is buried. Cut repetition and state the rule once, near the top. It invents prices. It has no price in knowledge and is trying to be helpful. Upload the prices and add “never quote a price that is not in your knowledge” to the prohibitions. See Why it answered wrong. It is too chatty. Set Answer Length to Concise and cut anything asking it to explain or offer options. See Give your agent a personality. It will not transfer anybody. The transfer action is not set up. Instructions alone cannot move a call. See Pass the call to a person.

FAQ

Yes, the examples on this page. Paste the one closest to your business into the Prompt tab, then change the business name, the fallback, and the prohibitions. Editing an example is far quicker than writing from scratch.
Because facts belong in knowledge, where you can change them without rewriting your instructions. An agent with prices baked into its prompt needs a rewrite every time you put your fees up.
Long enough to cover the greeting, the common jobs, the awkward moments, and the prohibitions. Every example here fits on one screen. Beyond that, extra length makes it more likely a rule gets ignored.
You can, but the two calls are different. Outbound has to open by saying who is calling and check it is a good time, which inbound never does. Two agents with two prompts works better.
The prohibitions and the fallback. Most agents that embarrass a business do so because nobody told them what not to say, or what to do when they were stuck.
If you want the actions and knowledge as well as the wording, use a recipe. Each one covers a whole job end to end. See Pick a job to set up.