> ## Documentation Index
> Fetch the complete documentation index at: https://docs.brilo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Register your business

> Register your business for text messaging in the US, what the 11 step form asks for, the $49 carrier fee, and how long approval takes.

Registering your business is what lets a US number send text messages. You fill in an 11 step form in
your settings, pay a one time \$49 carrier fee, and wait for the US carriers to review it. **Approval
usually takes a week or two.** Calls work without any of this.

## Before you start

* Your identity verified first, since brand registration is not available until it is. See
  [Verify your identity](/account/verify-your-identity).
* Owner access. Only the workspace owner can register the business.
* Your official business paperwork to hand, including your registered legal name, business address,
  and tax or company registration number.
* A privacy policy published on your website that covers text messaging consent.
* Where it happens: **Settings**, then **Trust Center**, then **Register Brand**.

## Steps

1. Go to **Settings**, then **Trust Center**, then **Register Brand**.
2. Enter your business details, including your registration number and the country that issued it.
3. Enter the details exactly as they appear on your tax documents. An approximate match is the most
   common reason a registration is rejected.
4. Add the extra business details carriers ask for, including business type and industry.
5. Add a point of contact, with their name, job title, and business email.
6. Describe how your business will use text messaging.
7. Add at least two real examples of the messages you intend to send.
8. Confirm your privacy policy covers text messaging opt in and consent data.
9. Say how you collect consent from the people you will text.
10. Review the consent requirements and the forbidden message topics.
11. Confirm the \$49 fee and pay. Your registration is submitted to the carriers.

You can stop part way through. Your answers are kept as a draft, so a registration that needs a document
you do not have to hand can be picked up later.

## You will know it worked when

* **Register Brand** shows your registration as submitted, with its status.
* The status moves to approved, usually within a week or two.
* Texting can be switched on for your number once the status is approved.

## How long approval takes

Approval usually takes a week or two from the day you submit. The review is done by the US carriers
rather than by Brilo, so the timing is theirs and there is no way to pay for a faster decision.

Plan around two weeks rather than two days. If your launch depends on texting, submit the registration
at the start of the work rather than the end, because it is the one step in a Brilo setup that cannot be
completed in an afternoon.

A registration that is rejected can be corrected and resubmitted, and the clock starts again on the new
submission. That is why an exact match to your paperwork in steps 2 and 3 is worth the extra care: the
cost of a typo is another week or two, not another five minutes.

## What the \$49 covers

The \$49 is a one time carrier review and setup fee, charged when you submit. US carriers mandate the
review and the fee, and Brilo passes it through to the carrier review partners rather than keeping it.

It is charged per registration, not per month and not per number. Numbers you buy later are covered by
the same approved registration.

## What else you can do here

* [Turn on text messages](/channels/text-messages) once your registration is approved.
* [Verify your identity](/account/verify-your-identity), which has to be done first.
* [Buy a phone number](/phone-numbers/buy-a-phone-number) to text from.
* [Work out why messages are not sending](/channels/my-messages-arent-sending).
* [Read the calling and texting rules](/compliance/calling-rules-you-should-know) that apply to you.

## If it did not work

**Register Brand is not in my settings.** Check that your identity is verified, and that you are signed
in as the workspace owner. See [Verify your identity](/account/verify-your-identity).

**My registration was rejected.** The usual cause is business details that do not match your official
paperwork exactly, including punctuation in the legal name and the registered address rather than a
trading address. Correct the details and submit again.

**My registration is approved but texts still do not send.** Texting is switched on per number, so an
approved registration does not switch it on for you. See [Text messages](/channels/text-messages).

**It has been longer than two weeks.** Contact [support@brilo.ai](mailto:support@brilo.ai) with your
workspace name, and send the registration status shown in **Register Brand**.

## FAQ

<AccordionGroup>
  <Accordion title="How long does brand registration take?">
    Usually a week or two from the day you submit. The US carriers do the review, not Brilo, so the
    timing is theirs and there is no paid option to speed it up. Plan around two weeks if your launch
    depends on texting.
  </Accordion>

  <Accordion title="Do I need to register my business to make calls?">
    No. Calls work without any registration, and so does email. Registration is only required to send
    text messages to US numbers, so a business that only answers the phone can skip it entirely.
  </Accordion>

  <Accordion title="How much does brand registration cost?">
    \$49, charged once when you submit. It is a carrier review and setup fee that US carriers require, and
    Brilo passes it to the carrier review partners. It is not monthly, and it is not per phone number.
  </Accordion>

  <Accordion title="Why can't I see Register Brand in my settings?">
    Two usual reasons: your identity is not verified yet, which has to come first, or you are not signed
    in as the workspace owner. Only the owner can register the business. See
    [Verify your identity](/account/verify-your-identity).
  </Accordion>

  <Accordion title="Can I text while my registration is being reviewed?">
    No. Messages sent from an unregistered US number are not delivered by the carriers, and the failure
    is quiet rather than an obvious error. Wait for approval. Calls carry on as normal throughout the
    review.
  </Accordion>

  <Accordion title="What happens if my registration is rejected?">
    You can correct it and submit again, and the review starts over, so allow another week or two. The
    most common cause is business details that do not match your official paperwork exactly, including
    the legal name and the registered address.
  </Accordion>

  <Accordion title="Do I need to register again for a second phone number?">
    No. One approved registration covers your workspace, so numbers you buy later can text without
    registering again. Switch texting on for each new number. See
    [Text messages](/channels/text-messages).
  </Accordion>

  <Accordion title="Do I need to register for numbers outside the US?">
    No. Business registration is a US carrier requirement. Numbers in other countries have their own
    local rules for business texting, so check what applies where your number is before you rely on it.
  </Accordion>
</AccordionGroup>

## Related

* [Verify your identity](/account/verify-your-identity) which has to be done before registering
* [Text messages](/channels/text-messages) to switch texting on after approval
* [My messages are not sending](/channels/my-messages-arent-sending) for delivery problems
* [Calling rules you should know](/compliance/calling-rules-you-should-know) for consent rules
* [Workspace settings](/account/workspace-settings) for what else lives in Trust Center